What’s not to love about a hot pastrami sandwich? Tasty slices of pastrami are most often served with pickles and mustard on rye bread, but are sometimes paired with coleslaw or Russian dressing, or even served on a French roll. While there are several ways to enjoy a pastrami sandwich, whatever your preference, the great flavor and texture of pastrami is undeniable. Which is why we take a day (January 14, to be exact) to celebrate the deliciousness that is the Hot Pastrami Sandwich.
To celebrate the sandwich, let’s go over a little bit of pastrami history. The Romanian word for preserve - a păstra – is considered the root word of “pastrami.” And that’s exactly what is done. Meats were cured to preserve the meat quality before refrigerators existed. Pastrami was no exception. The meat, usually beef brisket, is cured with a salty paste of spices like coriander, mustard seeds and black peppercorns, and then smoked. The pastrami is sliced, and then reheated before serving.
It is said that the first pastrami sandwich came from a New York deli owned by Sussman Volk in 1887. Legend has it that Sussman let an acquaintance store luggage at his shop in exchange for his pastrami recipe. Pastrami was originally sold in chunks, until Sussman decided to slice it and put it in a sandwich, and the rest is history. So on January 14, let’s take a moment to honor Sussman Volk for introducing us to a deli favorite and enjoy his specialty – a hot pastrami sandwich.
Join us on Wednesday, January 14, 2015 as we celebrate National Hot Pastrami Sandwich Day. Our Pastrami sandwich features tasty Boar’s Head pastrami, Dijon mustard, pickles and havarti cheese on fresh marble rye bread. When you purchase our pastrami sandwich on January 14, 2015, you can get a free upgrade to a meal combo. Simply mention our promotion when ordering and you’ll receive a 20 oz fountain drink and a 5 oz side salad of your choice for free! For more details, click here.
Whether you’re celebrating with us, or opt to make your own pastrami sandwich, we want to see how you’re celebrating! Be sure to tag us in your photos @BrickMarketDeli! You can find us on Instagram, Twitter, Facebook, Google+, and Pinterest.